Amplifying Impact Events
Transform Your Leadership Team Into Your Competitive Advantage
Stop leaving leadership development to chance. Build stronger teams, clearer vision, and measurable results through dedicated leadership events that actually work
Most companies invest thousands in technology and processes but leave their most valuable asset—their leaders—to figure it out on their own. The result? Misaligned teams, reactive management, and missed opportunities.
Using proven systems developed while at Chick-fil-A®, we help business owners and executives create a habit of investing in their leaders through workshops, summits, and retreats that build both capability and unity.
Why Leadership Events Matter
The most successful companies don't just hire good leaders; they consistently develop them.
Through dedicated leadership events, you:
Equip Your Team with universal leadership principles that drive results
Build Unity that transforms how your team works together
Create an Investment in your people that reduces turnover and increases engagement
Establish Habits of continuous leadership development
Meet Mark Watkins
Through my work developing leaders at Chick-fil-A® and across the hospitality industry, I discovered something crucial: companies that consistently invest in their leaders outperform those that don't. The frameworks I developed have proven effective in high-pressure, fast-paced environments, which means they translate powerfully to any industry where people lead people.
My Background:
Proven track record of developing leaders in high-growth hospitality environments
Creator of frameworks that translate across industries
Designer of leadership events that build executable skills and lasting team cohesion
Ready-to-Implement Leadership Workshops
IMPACT Framework
Using the IMPACT Leadership Assessment, this workshop evaluates six critical dimensions of leadership effectiveness and creates a personalized development path for each participant. Rather than generic training, you'll identify your specific starting point and leave with a targeted system for amplifying your impact.
System of Systems
Stop managing disconnected processes and start leading with integrated clarity. Discover how to establish a framework that integrates all your operational systems for optimal efficiency. Your team will discover how to see the big picture, identify gaps, and create alignment that eliminates confusion and drives coordinated action.
Goal Setting & Management
Transform how your team sets and achieves goals using our proprietary H.A.S. Analysis (Habits, Actions & Systems). The secret? Goals aren't just about outcomes—they're about building the discipline, systems, and capabilities that create lasting change. This workshop equips leaders to set goals that stick, manage execution that wins, and develop capacity that compounds over time.
Truth & Grace in Leadership
Build teams that balance accountability with compassion. Learn the art of leading with high standards while maintaining high care, the balance that creates cultures where people thrive and perform. This workshop teaches you how to give feedback that fuels growth, address issues with clarity, and build trust that drives commitment.
Custom Events
Your challenges aren't one-size-fits-all, so your leadership development shouldn't be either. We'll collaborate to design a custom workshop, summit, or retreat that addresses your specific team dynamics, industry context, and strategic priorities. Using proven leadership frameworks as the foundation, we'll adapt everything to meet you exactly where you are.
Testimonials from past event participants
“The biggest takeaway was the unity we experienced discussing goals and going through the H.A.S. analysis. It was incredible to watch how individual goals, although they might be in different portions of the location, filter into main goals and sync up with goals I had set as an operator. Mark took the goals that were in my brain and communicated them even more effectively to my team than I could explain myself.”
Unity & Goal Alignment
“Working with Mark created clarity and understanding that translated into rapid improvement in team leadership and productivity. Within just two months, our team met or exceeded our benchmark productivity goals while gaining remarkable clarity in understanding our objectives. The customized strategies didn’t feel like temporary fixes but sustainable improvements that continue to benefit our organization today.”
Scalable Business Results
“We do an annual summit every year, and Mark has been an integral part of our summit for the last three years. Mark puts together content and delivers it in a way that is fun, impactful, and meaningful. Every time we do this, the team leaves pumped, refreshed, and ready to go. Morale is high, teamwork is through the roof, and the business results follow.”
Long-Term Partnership Value
“These events taught me so much that I couldn’t just learn at work because the focus is to develop you and your team with loads of content. There’s meticulous content put together to help give understanding to the ins and outs of Chick-fil-A, ensuring both locations can come together and learn the same things within our core values.”
Team Development Beyond Daily Operatioins
“The retreat itself was both engaging and impactful. Mark’s approach allowed us to connect as a team on a deeper level, and we left with a renewed focus and a real sense of togetherness.”
Deeper Connection, Real Results
“Having a former Chick-fil-A Executive Director delivering content focused on Chick-fil-A business results is something you just can’t get anywhere. I’ve attended many leadership events from outside speakers, but Chick-fil-A is a unique beast. To have somebody with high-level Chick-fil-A experience speak into the issues we experience day-to-day is not something you can get just anywhere.”
Expertise that Matters
Industries we serve:
Healthcare | Sales | Hospitality | Operations | Professional Services | Manufacturing
and any organization committed to developing their leaders
Ready to Invest in Your Leaders?
Your competition is hoping their leaders will figure it out. You can do better.
Start with a complimentary Leadership Assessment, where we'll identify your team's development opportunities and create a customized plan to build leadership capability and unity
Stay Connected & Get Equipped
Published monthly for leaders in any industry. Get actionable insights and strategies for leadership and operational excellence delivered directly to you; quick wins you can implement immediately.
LinkedIn Newsletter: The Leadership Hub
Amplifying Impact Podcast (Launching Fall 2025)
Go deeper into the leadership principles and frameworks that drive real change. Each episode explores practical applications while giving you a preview of the transformation possible through our workshops.
Experience the complete framework with hands-on practice, team application, and personalized coaching. This is where learning becomes transformation.
Amplifying Impact Workshops & Events
Start anywhere, then go deeper when you're ready.